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Worried about post-holiday slippage?  Not so fast retailers---gift card redemptions should prove nicely for your store traffic this month.  A survey by the International Council of Shopping Centers reported this month that consumers spent 14.5% of their total holiday gift purchases on gift cards up from 13.1% in 2009.  Gift cards are a significant item for retailers who when effective, leverage the marketability of a gift card over a paper certificate.  Gift cards have become the wonderful, last minute-I need to find a gift for my friend kind of present.  And when the receiving party comes in to redeem the card, over 60% are spending more than the card's value.  Also, with online delivery of cards available, buyers don't need to leave their desk to deliver that present.  The ICSC research showed 53.9% of people bought gift cards this holiday season up from 52.7% during the holidays in 2009.  So to all you retailers out there don't fret!  Keep marketing those gift cards and watch your shoppers continue visiting your stores. 

Questions about your gift card program, contact Andy Goranson @ 402-964-1931