Your retail operations will benefit from Opticard's Gift and Loyalty services in many different ways.

Generate Incremental Sales
Gift cards can be aggressively marketed in-store and via corporate sales and cross-promotions, providing significant incremental revenue opportunities. Additionally, industry data shows that on average, customers spend more using gift cards than paper certificates. Most retailers see at least a 20% increase in sales after converting to gift cards, and some record increases of 100%. Opticard can help you to achieve revenue gains over your current system.

Increase Customer Loyalty
You can implement a customized loyalty program to reward your customers, build your customer relationships and generate repeat purchases.

Attract New Customers
The gift card recipient is often a new customer.  Gift cards provide you with an opportunity to build relationships with new customers you might otherwise fail to reach.

Increase Control and Visibility
With electronic gift cards, you can easily track and monitor the performance of your card programs at a corporate, division, store or employee level. You have access to real-time reports and administrative tools that allow you to control the access and management of your programs.

Increase Security
Our gift cards are valueless until they are sold to the customer and activated. Furthermore, our systems prevent fraudulent activity by either cardholders or employees, and our reports are designed to spot any questionable behavior.

Create New Marketing Opportunities
Gift cards and other card programs can be promoted aggressively and creatively throughout your retail locations and online with custom designs, coordinating card carriers and unique POS displays and materials. There are also significant promotional opportunities across sales channels, brands and retailers. Our experienced gift card marketing specialists will help you maximize your marketing and promotional efforts.