Since 1995, Opticard has developed innovative tools and solutions to help clients introduce or enhance their gift card, loyalty card and additional card-based programs. Our Opticard platform was developed by retailers from the ground up to specifically meet their unique needs. Our business and technology is entirely focused on providing card-based tools and solutions, allowing us to offer unmatched flexibility and service.

Opticard adds unique value to our clients' businesses in a number of ways:

Retail Expertise
Opticard is the only card solution developed specifically from the ground up with the direct input of retailers, free from the constraints of an existing credit card payment platform. Our business and technology platform is entirely focused on developing innovative retail solutions. Additionally, we have unique expertise in several vertical markets including restaurants, hospitality, speciality retail, hair and beauty, and sport and leisure.

Flexible Platform
Opticard allows retailers to operate any number of different programs and promotions on a single card, providing the most cost-effective, flexible gift card solution available.

Marketing & Multi-Channel Expertise
Opticard has significant expertise in helping retailers to market and merchandise their gift card and loyalty programs through a variety of distribution channels. From innovative card designs to online marketing to unique in-store promotions, we work with you to maximize the sales impact of your selected programs.

Client Service
Opticard prides itself on the level of customer service that we provide to each and every client. From POS integration to training to innovative marketing ideas, we work with you to maximize the effectiveness and impact of your selected programs.

Transparent Pricing Model
Opticard is unique in offering a transparent, single-fee pricing model, allowing retailers to budget with certainty and providing unrivalled value. Our pricing is fixed and is structured to coincide with our clients' sales, so that it's a win-win for everyone. There are no hidden costs or charges, and all of our support services are included.